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#4. Using Optimization as an Excuse
There are an abundance of ‘hacks’ to make building habits easier. I hear them in the same conversation I have with myself every morning. Half of me says get up and go for that run, make breakfast, get in the shower. The other tells me that the bed is warm and the air...
#3. The Grey
Comparison plagues us all. We measure our own value based on what we see in other people. This is dangerous. Most people only show the best parts of themselves. They do their very best to hide there flaws from all but close friends. This makes comparison a losing...
#2. Life is Guaranteed to Kill You
We sit together in Deaths waiting room. Each of us on the list to be called into The Next Room. We are not sure exactly how long we will wait, but until then our time is our own. Some may reach for the magazines on the table, hoping to pass the time as quickly as...
#1. Purpose is Overrated
One of the greatest lies we tell ourselves is that purpose is required for action. We want to feel our work has intrinsic meaning before we even begin. This tricks us into pausing our life as we wait for lightning to strike. Purpose is born from hard work, not the...
Using TAM Correctly Can Turn Your Seed-Stage Startup into a Rocketship
If you have spent any time in the startup financial world, TAM (Total Addressable Market), SAM (Serviceable Addressable Market), and SOM (Serviceable Obtainable Market) have no doubt crossed your desk. Calculating TAM has become a must for any startup hoping to secure...
Steal This Seed-Stage Pitch Deck and Get Funded
The goal of a pitch deck is not to make every investor say yes. The goal is to get the right investor to say yes. In the speed dating world of startup/investor relationships finding the right match is vital to new business longevity. Investors are always looking for...
Be a Brand People Want to Hang out With
Why do people buy things? There are a thousand answers to this question. Perhaps the most fascinating is brand identity. Investopedia says that it, “is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in...
These 6 Cities Give Startup Founders A Huge Advantage
Where you start matters. In the remote work boom, it can often seem like location is becoming less and less important. The data says otherwise. Investors, talent, and support organizations are still looking locally for startups to invest in. Although nothing can...
B2B, B2C, B2G? The Newest Thing is B2X, and It’s a Terrible Idea
The current template for a startup goes something like this: See a problem in the world. Realize that many people want this problem solved. Create a product or service that solves that problem. Ask the people who want the problem solved if they like your solution....